Smartphone and tablet users are ditching their PCs

As the astronomical escalation in smartphone usage continues, users are more and more likely to ditch their PCs and Laptops, opting to use their smartphone as their main medium for accessing the internet.

Recent figures published by Ofcom have shown that when people are active smartphone and tablet users, which now equates as 51% of the adult population, they are moving away from using their PC computers.

The study found that since February 2012 the proportion of website views from a PC has declined by 20%, whereas the number of website views through a mobile device has tripled. It also found that when consumers owned both a PC and a smartphone, internet usage through a smartphone outweighed PC usage completely.
Ofcom has also found that tablet ownership in the UK has doubled since last year, with 24% of all adults now owning a tablet. Although PC’s still account for the majority of internet usage, those with tablets and who actively use them are using them as a replacement.

This has come as global PC computers have seen their longest duration of decline in the first half of2013, with a 10% decrease in in PC shipments worldwide. The PC market has been struggling, after five consecutive quarters of a decline in sales, as consumers now shift towards tablets. Tablet shipments are expected to surpass those of laptops for the first time this year and overtake PCs as a whole before 2015.

The way in which we access the internet is rapidly changing, and with that businesses need to be able stay ahead of their customers and competition. However, in the UK 95% of businesses do not have a mobile website or mobile app, the market is wide open to help businesses leverage mobile technology.