Easy ways to win over first time app users
- By Ilya Nasedkin
- •
- 13 Nov, 2019
When you create your business app, you’ll naturally be focused on the user experience every step of the way. You’ll also be keen to ensure your promotional strategy is compreghensve and that you take every opportunity to build a buzz and ascend to the top of the app store of your choice.
There are also other important steps to take to ensure its success and one of the most easily overlooked are the small details that ensure you win over new users and delight them from the get go. Here are a few easy ways to give first time users a wonderful impression of your app from the second they download it – to keep them coming back for more!
1. Don’t press users for lots of personal info
You’ll need some information from your app users of course but aim to keep the download and registration process as simple and seamless as possible. Asking for lots of personal information right up front or forcing your new user to complete a lengthy account creation process is immediately off putting. If you can stick to requesting just the basics, such as a name, email and password, do so. You can then invite users to fill out their profile information later at a time that is convenient to them.
2. Have a great onboarding process
There’s a lot to be said for a great onboarding process. This is so important to keeping your first time app users happy and impressing them right out of the gate. The onboarding process walks the user through the features of your app and helps them find their feet within the user interface. Make this fun and enjoyable, not too lengthy and above all, useful. If you can give the user a great intro, they’re more likely to want to stick around and recommend your app to their network.
3. Ensure easy navigation
It’s fair to assume that your app users will be busy so prioritise an easy navigation from the very first screen. Especially for new users who won’t be familiar with your app, having crystal-clear navigation is invaluable. This allows them to get where they need to go and do what they need to do in the shortest time possible, leaving them with the impression that your app is both useful and functional.
