QR Coupons – let your customers snap their loyalty.

There are various ways that a business can reward loyal customers; from the traditional stamping card through to electronic codes. An increasingly popular loyalty method available to businesses is QR codes.

A QR code (Quick Responsive) is a two dimensional bar code, which can be used to take a static piece of information from a transitory media and put into your mobile phone. Your customers’ mobile phone camera can act as a scanner to unlock the QR code and reveal its information. This is an easy and flexible way to deliver a promotion or loyalty scheme which your business is running. This is especially so for your customers, who will no longer need to carry around stamping cards or cut out discount coupons, which are usually stored away and forgotten.

There are various ways that you can use a QR coupon within you app:
• Displaying special offers – “Download the app and get 10% off your next purchase”
• Encouraging repeat business – “Visit us 5 times and get a free coffee”
• Giving customers information – “Scan this and find out more”

This is a fantastic way for your customers to interact with your business and helps to give your customers an exclusivity mind set. It is estimated that in 2013, 13 billion mobile coupons will be downloaded; mobile and QR coupons are ten times more likely to be redeemed than traditional coupons and stamping cards.

There are other huge benefits to small businesses in having a mobile loyalty scheme and QR coupons, such as giving the business the ability to gain wider coverage of their programme, as well as a reduction in the cost of administrating the loyalty scheme by making it paper and card free.

QR coupons can play a big part in helping your business to engage with its customers and are the best way to keep your customers coming back for more, helping to retain your customer base will help to increase your business’ bottom line.