What makes an estate agent app a hot property? 

There is no one-size-fits-all approach to making a great app – the features and functionality you will need differ from industry to industry. This can make the decision to have an app developed for your business daunting but fear now – we’re here to help you crack it! In this post, we’re going to be sharing our expertise and outlining what it takes to make an estate agent app a hot property. So whether you’re looking for an app for your estate agent for the first time or an older app is in desperate need of a revamp, read on…

1.     Properties

This is an obvious addition but it’s one that is super important. Your app must make it easy for users to browse properties you have for sale or rent. There are a few other considerations here too however – you’ll need great pictures of course and if you have 360 degree images or videos all the better. Specs should be presented in a consistent format, the postcode should be easy to see and potentially pinpointed on a map of the area. Floor plans are often expected plus information such as energy rating and even some local area info are all good ideas. It should also be easy to search and filter properties and most users will expect the same options as when visiting your site or a marketplace like Right Move so that means size, location, price etc.

Here too you’ll need to make it easy for app users to get in touch if they want to book a viewing or find out more about your property.

2.     Make payments

If your estate agency also acts as a letting agent, you may also want to add in features which make your own day-to-day admin tasks that much more convenient, while also making life easier for tenants. Your app could include a rent payment option, giving tenants an account where they can make payments or set up direct debits. This reduces the burden of payment all round and is quick and convenient for both parties.

3.     Upload details

Your app doesn’t just need to your shop window. It can also be a place where you generate leads and turn leads into customers too. Many landlords and homeowners take images on their smartphones these days so tap into that and give them the option to submit listing information for their property via your app. Images can be quickly selected from the phone’s camera roll, helping you to cement new listings quickly.

4.     Neighbourhood guides

Competition for business in the real estate sector is fierce so adding extra value is always a win-win. One easy way to give users a reason to remain loyal to you is by offering features such as neighbourhood guides – this information is a key part of the purchase or rental process so why not offer it within your app?