Blog Post
Upcoming apps trends to inspire your 2020 business apps
- By Eazi Business
- •
- 29 Oct, 2019
We’re staring down the end of the year with 2020 now a matter of weeks away. If you’re thinking of having an app designed for your business in the New Year, make sure you’re right on trend with our predictions for the upcoming 12 months…
1. Better privacy
Privacy has hit the headlines a few times this year with concerns some apps have been unlawfully collecting data, tracking users or even listening via smart speakers. We fully expect privacy to be front and centre in 2020. If you’re planning on having an app designed for your business, it will be important to be clear and up front about how you will use and store the data of your users. Being transparent could even become a selling-point, allowing you to boost downloads.
2. Users will expect apps to be useful
There’s no doubt that most of us have smartphones packed with icons but, we expect that app users of 2020 will be keen to declutter and pare back, only keeping apps that are truly useful. That sets the standard for your app design and means you’ll really need to focus on what makes your app stand apart from others with similar features. Considering how you can add value will also be important.
3. Personalisation and AI will become more in demand
Across the digital marketing landscape, personalisation is becoming increasingly ubiquitous. Even though consumers now use more devices and more channels than ever before to research products and services, compare short listed items and eventually buy, they expect that the experience be seamless across all of those touchpoints.
Don’t be surprised is this extends to apps in 2020. As machine learning and AI extend into more areas of everyday life, you may find that app users expect machine learning and AI technology to play a part in their app experience. At the very least, the savviest of app users will expect your business app to offer a tailored, personal user experience.
4. More businesses will have their own apps
If you have been resisting having an app built for your business for some time, perhaps because you aren’t sure it’s that relevant for your industry, we expect that to change in 2020. More and more businesses will look into having their own app over the next 12 months – if you haven’t yet done so, this means you could have the chance to set the standard in your industry. Contact us to get started!
Privacy has hit the headlines a few times this year with concerns some apps have been unlawfully collecting data, tracking users or even listening via smart speakers. We fully expect privacy to be front and centre in 2020. If you’re planning on having an app designed for your business, it will be important to be clear and up front about how you will use and store the data of your users. Being transparent could even become a selling-point, allowing you to boost downloads.
2. Users will expect apps to be useful
There’s no doubt that most of us have smartphones packed with icons but, we expect that app users of 2020 will be keen to declutter and pare back, only keeping apps that are truly useful. That sets the standard for your app design and means you’ll really need to focus on what makes your app stand apart from others with similar features. Considering how you can add value will also be important.
3. Personalisation and AI will become more in demand
Across the digital marketing landscape, personalisation is becoming increasingly ubiquitous. Even though consumers now use more devices and more channels than ever before to research products and services, compare short listed items and eventually buy, they expect that the experience be seamless across all of those touchpoints.
Don’t be surprised is this extends to apps in 2020. As machine learning and AI extend into more areas of everyday life, you may find that app users expect machine learning and AI technology to play a part in their app experience. At the very least, the savviest of app users will expect your business app to offer a tailored, personal user experience.
4. More businesses will have their own apps
If you have been resisting having an app built for your business for some time, perhaps because you aren’t sure it’s that relevant for your industry, we expect that to change in 2020. More and more businesses will look into having their own app over the next 12 months – if you haven’t yet done so, this means you could have the chance to set the standard in your industry. Contact us to get started!
