Secure More Mobile App Reviews

Over the last few weeks our blogs have focused on the need for businesses to incorporate mobile commerce into their mobile applications as well as highlighting certain features within our mobile app development platform that can boost customer retention. While having a feature rich mobile app is a prerequisite for any successful mobile app strategy, the focus of this week’s blog is to explore how any business can secure more mobile app reviews.

In an age where social media is so prevalent in all aspects of our daily lives, leaving a review or opinion is something which we are all accustomed to. Think about your shopping habits and the last time you ordered a product online. Did you look at the product reviews? Did you look for negative comments? Did the reviews shape your purchasing decision? Large e-commerce websites such as Amazon and eBay pride themselves on their customer service and satisfaction, with reviews playing an important part in their success. A recent study found that over 80% of people trust online reviews as much as personal recommendations which shows just how pivotal reviews are in influencing decisions.

Mobile app reviews can provide social proof to potential users and validate their decision to download a mobile app. Both the App Store and Google Play use mobile app reviews as part of the criteria when indexing and ranking mobile app search results. With users preferring to download mobile apps that appear at the top of the search results it is imperative that businesses utilise all the tactics that are available to them to make their mobile app visible to their audience. Below are some of the methods a business can take advantage of to secure more mobile app reviews:

Before any business can start putting in measures to increase the number of mobile app reviews it obtains, the content within the mobile app must offer value to customers. The reason why the majority of users download mobile apps is to complete certain tasks quickly and efficiently using their mobile device as well as stay informed about changes at the business. For example, having an ordering system or a reservation system are just two examples of functionality that would offer valuable content to any customer who downloads the mobile application. By ensuring mobile app users are happy with the content contained within the mobile app, the higher the chances of users leaving a positive review.

We highlighted the importance of customer feedback and surveys a few weeks ago in terms of keeping customers happy and satisfied. A mobile app can be a great vehicle for gathering customer feedback and acting upon that feedback to improve products, services and technologies. For instance, having a feedback feature within a mobile app that is linked to an email form allows any business to find out how mobile app users would improve the mobile app and provide suggestions for additional content. Once the change has been implemented the business can ask the customer to leave a positive review for the mobile app.

One of the simplest and most effective methods of getting more mobile app reviews centres around incentivising users to leave a positive review for the mobile app. For example, if a business is promoting their mobile app on social media or on their own website, they should ask users to review the app for a chance to win a prize or receive a discount. Incentivising mobile app users to perform a certain action is a proven method which works for both app downloads as well as reviews.

With many businesses increasing their activity on social media platforms such as Facebook, Twitter and Instagram, leveraging social media for a variety of objectives has never been simpler. Posting news related to the mobile app and asking users to review the mobile app are great ways to build a solid bank of app reviews. Supplementing social media activity with email marketing, newsletters or text message campaigns are other examples of how any business can achieve significant reviews for their mobile app.

As we have seen throughout this blog, there are a number of methods that businesses can take advantage of to secure more mobile app reviews. Using a range of strategies with the overarching principle of offering value to mobile app users is crucial in guaranteeing mobile app reviews.

To find out how Eazi-Apps can help your business secure more mobile app reviews, contact us today.