How to Promote Your Mobile App with Paid Facebook Ads

Facebook advertising has evolved into one of the most effective marketing channels for app developers and marketers. What makes these ads incredibly effective is their ability to increase mobile app downloads, higher engagement and greater retention rates. Each of these objectives can help with marketing a mobile app. Achieving all three together can deliver outstanding results.

Here is how paid Facebook ads can help promote your mobile app:

There are over 1.49 billion monthly active Facebook users worldwide and 968 million people log onto Facebook daily. You can place an advert on a user’s newsfeed with large images and text that incentivise downloads. For example, a restaurant could offer a ‘free dessert’ or a ‘free bottle of wine’ with their next meal when a user downloads their app. The Eazi-Apps loyalty system allows for instant rewards on app installation thus increasing downloads.

Facebook advertising allows businesses to target ‘Custom Audiences’. For example, businesses can upload their database of customers email addresses. Facebook will then let you target these users by matching up their email addresses and deliver an ad to their news-feed. Businesses can have various call-to-action buttons on their Facebook Ad such as ‘Install Now’ or ‘Shop Now’. This is a great way to target dormant users who have engaged with your business in the past and boost app downloads.

The greatest advantage Facebook has over other advertising is that it allows you incredibly precise targeting with options to pinpoint high value audiences. You can target on gender, age, interests, location and many other factors. With over 90% accuracy, you can make sure that your Facebook Ad is served to relevant people. This reduces wasted ad spend and increases the chance to get your app downloaded.

Facebook ads can clearly help your business boost the number of downloads that can result in increased sales. However you do have to be aware of the overall cost and factor this into the value of a new customer. Planning this in advance can help you optimize your advertising spend and avoid wasted money.

If you are interested in promoting your app on Facebook, there are plenty of resources online. Alternatively you can reach out to an Eazi-Apps mobile marketing expert to help you with your mobile app marketing.