Blog Post
New Year, New Statistics, New Strategy
- By Eazi Business
- •
- 01 Feb, 2013
With the festive break firmly behind us, businesses throughout the UK are gearing up for another busy year of commerce. With the economy beginning to pick up and consumer spending on the rise, how well is your business equipped to capitalise on the economic recovery? Has your business formulated a mobile marketing strategy?
Here at Eazi-Apps, we believe in working with our clients to add real value to their business. With that in mind, let us focus on some key mobile statistics that are sure to impress you!
- A record 700 million smartphones were shipped in 2012, with the majority coming from industry heavyweights Samsung and Apple
- There are more mobile phones in the UK than people
- The number of smartphone searchers doubles every two months
- Smartphone sales overtook PC sales last year (two years earlier than expected)
- Mother’s Day 2012 – 50% of all online sales came from mobile devices
- 11% increase in mobile searches after Christmas Day
- 20% of all YouTube views are from a mobile device
- In 3 years’ time, tablet sales will be bigger than PC sales
- 16% of search queries in retail are from mobiles
- 74% of online retailers have already, or are currently, developing a mobile strategy
- Tablet sales growing 378% year on year
- 53% of people in the UK are now “dual screening” (browsing the internet on their phone whilst watching TV for example)
As the above statistics show, your consumers are embracing the mobile revolution at a rapid rate and this is set to grow in the coming years. By formulating a mobile strategy, your business can tap into this lucrative trend and evolve with your client base. Special occasions such as Valentine’s Day, Mother’s Day, Father’s Day, Halloween and Christmas are all dates synonymous with the British public and taking place again in 2013. Why not take advantage of these recognised events and structure your mobile marketing strategy to boost your sales during these periods.
We have a number of formulas to devise the perfect mobile strategy for your business. The limits to the uses of a mobile app are only bound by your imagination, why not contact us today and take the first step to developing a winning strategy?
