Mobile Loyalty Apps – A Huge Opportunity for Businesses

Most businesses are so focussed on bringing in new customers that they often forget about their existing customers. According to ‘Marketing Metrics’, it is far easier to sell to existing customers than to brand new prospects.

For those who are not convinced, according to Bain and Company, a business can increase their profitability by 75% with an increase of 5% in customer retention. There are also many published reports that show the cost of attracting new customers can be 5 times more than keeping an existing customer.

Businesses have tried to encourage repeat business with plastic loyalty cards and paper based stamp cards. The biggest challenges they face is that their customers often forget their cards, lose them or just don’t want to carry a wallet full of loyalty cards from different businesses.

With the huge adoption of smartphones, mobile is increasing taking centre stage when businesses are looking to create customer loyalty. People carry their mobile phones with them most of the time and this has not gone unnoticed by the likes of Costa Coffee, Starbucks and Tesco who are all utilising mobile technology to increase customer loyalty.

However, advanced loyalty programs are not exclusive to large players and retailers. With Eazi-Apps, businesses can now reward their customers for their loyalty and repeat business. This can be done with digital ‘stamps’ that are integrated into their own mobile app. If they prefer, businesses can launch their own QR code loyalty program too. With our latest innovation, businesses can now take their customers on a journey and automatically reward them when they accumulate points based on how much they spend.

It is no surprise that 1000’s of businesses are increasing customer retention with their own mobile apps and in-built loyalty programs. If you are looking to get ahead of your competitors and keep your customers loyal, Eazi-Apps can help.