What makes a great app?

With so many apps in the App Stores, ranging from game related apps to health conscious apps, there has never been as much choice for the technologically savvy customer when it comes to downloading apps onto their smartphones. With that being the case, the focus of todays blog is to highlight some of the areas that make an app great, from design to implementation, so let’s find out more below…

• Features

Every great app begins with the features first and foremost, having features that are relevant and engaging to the app audience. For example, an app designed for a restaurant should be appealing to customers by allowing them to make table reservations, browse and order from the menu or redeem loyalty initiatives at a touch of a button. Similarly, an app for a religious organisation should allow app users to find out about local events, consume interactive content such as podcasts and videos or submit information directly through the app.

As the above points have illustrated, having the right features that engage customers is a crucial starting point for making a great app.

• Design

It is a commonly known fact that customers are attracted to well designed and styled aesthetics, regardless of the product being sold. With that being the case, it is equally as important as features to have a well designed and styled app. Fitting in with the businesses logo and branding, featuring pictures and images, will help your app stand out from the crowd.

• App Keywords

Having a great looking app is only half the battle, making sure your customers find the app in the relevant app stores is also crucial in determining the long-term success of your mobile app.

By having relevant app key words that help users search for your app and list your app in listings, will help maximise downloads and ensure your app is widely used by your customers.

• Mobile Strategy

Devising and publishing an app will not ensure success alone as a coherent and long-term mobile strategy needs to be implemented to drive app downloads. For example, understanding how to market the app is crucial in building awareness amongst customers. Similarly, ensuring that all employees within the organisation, from front line staff to management, buy into promoting the app will ensure success. As front line staff have the most interaction with customers on a daily basis, they have a huge responsibility in promoting the app at every given chance.

Further considerations around the mobile strategy include how to market the app to customers. Will posters and flyers be enough to entice customers? Will your business need to incorporate app promotion on your website, Facebook page and Twitter feed? Will a customer discount or reward for downloading the app accelerate the success of your mobile app? All of these are vital considerations, which your business will need to understand before embarking on a clear mobile strategy.

• Overall

As we have seen above, there are many factors that influence what makes a great app. The points mentioned are not an exhaustive list but merely bring into focus what makes a great app. To find out Eazi-Apps can build a great app for your business, contact us today.

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