Cake Shops and Bakeries: 10 Reasons for a mobile app

A mobile app can be a powerful tool that can help your business to connect with your new and existing members. One of the key industries that can really benefit from a mobile app and utilise it as a component of their marketing strategy are cake shops and bakeries.

As the owner of a cake shop or bakery, you will have the ability to instantly connect with your customers and keep them coming back for more. With this in mind let us have a look at how a mobile app can really benefit a cake shop and bakery.

1. Push notifications – Sending out free push notifications to all your customers who have downloaded the app is quick and easy, not to mention cheaper than text message marketing. Send out notifications of your latest offers and products, keeping your cake shop and bakery top of mind with your customers.

2. Loyalty – An easy and effective way to make sure your customers keep coming back for more is to incentivise your loyalty scheme. This can be done by offering QR coupons and loyalty tabs. Your customers can redeem these vouchers easily and quickly when they next come into your cake shop and bakery.

3. Food ordering – Allow your customers to order their cakes and bread straight through the app whilst they are on the move. This is a great way to increase the number of orders and gives your customers the ability to order in advance. This can be an effective way to help increase your bottom line.

4. Website e-commerce – Convert your website with a simple embed code giving your customers the convenience of ordering and paying for their cakes and bread online. This would be a simple and effective alternative revenue stream which can help to increase your bottom line.

5. Newsletter – Allow users to subscribe to your email newsletter service to keep your business and your offers top of mind. This can help to keep your customers engaged and up to date with your latest news and offers.

6. Testimonials – A great way to spread the good word about your cake shop and bakery is through a testimonial feature. With this your customers can leave comments about their experience of your cakes and bread which can be passed on to their friends and get the word out about your cake shop and bakery.

7. Gallery – Another great way to get your customers to interact with your business is to encourage users to share their photos of your cakes and bread. This is an effective way to get your customers to create a “buzz” about your business and help to attract new business.
8. Directions – Our app offers an easy solution for your customers to locate your cake shop and bakery – GPS directions from their current location straight to your front door! This makes it easy for customers to locate your cake shop and bakery, and enjoy your cakes and bread with a few clicks on their app.

9. Social media – Word of mouth marketing is one of the most effective ways to create a “buzz” about your business. With an app, your customers can easily comment, rate and recommend your cake shop and bakery on Facebook and Twitter. This is a great way to increase your online presence and keep your cake shop and bakery at the front of your customers mind.

10. Competitive advantage – The vast majority of cake shops and bakeries still rely on traditional methods of marketing, whether that is through promotional literature to word of mouth. Why not step into the 21st century and use the full potential of mobile marketing for your cake shop or bakery.

Building an app is easy to do, but building the right app for your cake shop and bakery is something you should leave to Eazi-Apps. From design to submission, we can help you deliver an app that you can be proud to call yours and can really help your cake shop and bakery to engage with your customers.