Best practices for effectively using push notifications

The power of push notifications in the mobile industry has increased rapidly in recent years, with more companies investing time into crafting effective notification strategies. Statistics have shown that by sending out high-quality push notifications, brands can increase retention rates through their app by up to 10x. If you’re looking into the benefits of push notifications as you leverage our app business opportunity, here are some important things to keep in mind.

Create engaging notifications

Mobile users will often turn off notifications that are seen to be an annoyance or a clear attempt to sell a product. If you hope to grab the attention of consumers and avoid your notification being swiped away, it’s important that you’re pushing content that piques interest. This could be an interesting fact, a question or quote that lures the user into following up.

Create urgency

If you’re trying to promote a new product, service or special offer, it’s important that you let your customers know by using effective push notifications. The language that you use can help to create a sense of urgency and encourage more users to follow up. Words like ‘quick’, ‘now’ and ‘hurry’ should be included in promotional notifications.

Make customers feel valued

Thanking your customers for their input is a good way to lay a foundation for future push notifications. The wording and content for such notifications will depend on your brand and service but should always be friendly and with gratitude. These are easy to read and don’t require any effort on the user’s end which will reduce the risk of them being disregarded in future.

Be timely

The timing of your push notifications can have a big impact on how they are received by users. For example, if a user has just bought a new product or service from you, it would be a mistake to bombard them immediately with requests for feedback as they will need time to familiarise themselves with your brand first. However, a simple thank you message is a nice touch at this stage of the user cycle.

Use emojis

More brands and app developers are now beginning to include emojis in their push notifications. The choice of emoji may differ depending on your brand image however they can add a more personal touch to your notifications and entice more users to engage.

Personalise notifications

Creating notifications that are specific to certain user engagements or sessions can help engage with more consumers. For example, music service providers will often send out notifications to users that reference specific artists or genres they have been listening to.