The app development trends that are coming in 2018

As we enter the New Year, entrepreneurs who have just taken up an app development business opportunity as well as established app agencies will be looking for ways to make 2018 a resounding success. For app developers, that means staying on top of app trends and learning the lessons of the previous 12 months. 2017 saw an increase in revenue within the mobile app market and with a projected 2020 global figure of $189 billion looming large, there is a lot of room for rapid growth within the sector. Here are some key trends to look out for.

Internet of Things

The term Internet of Things has been thrown around a lot within the mobile technology industry in recent years. It is predicted that the technology will be worth around $661 billion by 2021 so it’s well worth getting to grips with it sooner rather than later.

The concept of IoT is built on the idea that everything from household appliances to video and audio equipment can be connected to the internet. The huge push by companies such as Google and Amazon to introduce smart home technology shows the importance of IoT and illustrates how important it will be for app developers to consider it this year.

Progressive Web Apps

Progressive Web Apps (PWA) have become increasingly popular in recent years and we predict big things in 2018. These hybrid style apps combine the easy access and simplistic interfaces of native mobile apps with the rapid response and accessibility of mobile web pages. If you’re looking to take your app development agency to the next level this year, be sure to ask us about PWA.

AR / VR

There has been a surge of new gadgets and apps over the last few years which take advantage of the huge leap forward in augmented reality and virtual reality technology. Although it took a while for the new industry to find its feet, it seems that the new breakthroughs have provided a wealth of opportunities that app developers and digital start-ups would be wise to take advantage of.

Cloud technology

More mobile users around the world are becoming used to the idea of cloud storage, leading to a huge growth in the sector. In fact, research has shown that by 2019, 90% of all mobile data traffic will be driven by cloud apps. Successful digital brands such as Dropbox and Google Drive have illustrated how useful cloud-based services can be and more developers will be looking to utilise this technology in 2018.