Android surpasses Apple

For a number of years, Apple has been the prominent force in the smartphone industry with each edition of their flagship iPhone being eagerly anticipated by their loyal fan base. However, more recently Android has been making huge strides in the mobile industry and is on a par with Apple in terms of web usage and ahead in mobile internet traffic. According to statistics released from NetMarketShare in July, Android now own 44.6% of the worldwide mobile internet traffic share whereas Apple is trailing with 44.2 %.

Analysts have predicted that Android will continue to dominate the industry due to their operating system being adopted by many key manufacturers around the globe. For example, HTC and LG are just two examples of smartphone manufacturers that are using the Android operating system across their devices. This has allowed Android to build a sustainable ecosystem for their operating system across a diverse range of devices. In contrast, Apple is the only producers and users of their operating system – iOS. Another factor is that AT&T is the only one carrier to sell iPhones in the United States, whereas various carriers sell android mobiles.

Android are attracting a significant amount of attention from advertisers and are predicted to cement their place as the leaders within the smartphone industry. One interesting piece of news relating to mobile usage suggests that smartphone users are reluctant to use the web on iOS devices, instead preferring web usage on Android phones. Recent reports from leading technology driven British Newspapers state that Apple may also lose the lead in terms of total app downloads against Android.

Despite statistics showing Apple with a lower worldwide market share compared to Android, iPhone devices still remain very popular and attract a huge amount of brand loyalty amongst its customers. For example in the USA, AT&T claimed last month that 900,000 iPhone were activated in the first quarter for new customers showing Apple is not giving up the fight with Android just yet.

Long term predictions are always dangerous in the technology industry as the landscape can shift very quickly with new advancements. However, with both Apple and Android investing significantly in their respective devices and operating systems, the duel for market leader is set to have many more twists and turns.
With consumer demand driving both companies forward, there has never been a better time for businesses to adopt a mobile strategy to connect with the modern day technology savvy customer. To find out how Eazi-Apps can help your business join the mobile revolution, please contact the team today.