Android Platform Dominance Set To Continue

Android has continued to consolidate its dominance in the mobile platform market, with some analysts now calling it the ‘Windows of the mobile market’.
With Android now available on all in one computers and Windows slowly starting to take its place in the mobile market, there are now three main platform providers in the smartphone market; Android, iOS and Windows.

Android operated smartphones already have around 80% of the mobile platform market and the number of Android operated smartphone shipments is expected to hit over 1.1 billion in 2014 compared to just 500 million in 2012 (See Graph). This comes as smartphone penetration reached 52% in Q4 of 2014 and overtaking feature phones for the first time.

Samsung, which remains by far the largest mobile device manufacturer globally, accounted for almost 40% of the total android shipments. Android and Apple now accounts for 93.9% of the market, however windows have started to make some headway. Windows have managed to grow by a staggering 156% over the past year; however they have only 3.6% of the overall global market. Blackberry which has continued to decline now has a market share of only 1.7%.

The mobile market really is the fastest growing market in history; with overall smartphone shipments expected to hit around 1.5 billion in 2014. The growth of the mobile market has been so substantial that it has already overtaken the dot com boom of the 1990’s.

Here in the UK, and increasingly globally, if you go into any mobile phone shop all you will see for sale are smartphones. However, in the UK, 95% of businesses do not have their mobile solutions in place to keep pace with their increasingly mobile customers; therefore the market really is wide open to get these businesses mobile.