Analytics: Monitoring your app 24 hours a day, 7 days a week!

Having an app for your business is crucial in the modern world as it allows you to engage and connect with your customers in a variety of ways. Our previous blogs have concentrated on the need for business apps, the features you could include and the size of the market. Today’s blog is all about analysing the effectiveness of your app and monitoring its performance.

Your app could be the most featured packed app in the world, the most aesthetically pleasing app in the world and you may even have the best strategies for your customers to download your app, but how can you accurately measure its performance?

With that being said, let us focus on “Analytics”.

Analytics can be defined as, “the discovery and communication of meaningful patterns in data”. (Source: http://en.wikipedia.org/wiki/Analytics)

Analytics often consists of 2 elements, data analysis and communication. Our platform works alongside the App store and Google play to record the number of downloads your app has received as well as the number of times your website has been viewed on a mobile device. This information is crucial as it helps you evaluate the performance of your app over a period of time.

Is your app performing how you expected? Are you seeing tangible benefits for your business, i.e. increased number of bookings? Are your customers engaging with your business on Facebook or Twitter? Are you receiving positive feedback regarding your app from satisfied customers?

At Eazi-Apps we then help your business by recommending methods to increase your app downloads and guide your mobile marketing strategy. This phase of the process is where communication is key.

Some of the methods we may suggest to increase downloads of your app include:

At Eazi-Apps we believe in developing a mobile solution for your business, from start to finish- in essence an extension of your mobile marketing arm. By understanding your business and what makes it unique, we then deliver mobile solutions that add real value and continually work alongside your business to provide on-going support.

Take the first step on your mobile journey and contact us today to see how Eazi-Apps can help your business thrive in the 21st century.