4 ways to promote your new app this holiday shopping season 

The holiday shopping season – beginning with Black Friday and Cyber Monday – is almost upon us. Pretty soon, the shops and the Internet will be full of seasonal products and festive offers. If you’re the proud new owner of an app for your business, this is the perfect time of year to promote it – Google says the holiday season drives more app downloads than any other time of the year, so now is the time to get your promotional plans firmly in place.

Here are a few ways to promote your app this holiday season for your consideration…

1.   Paid social media

The paid social media business is booming right now with data showing it’s one of the fastest growing areas of paid search overall. With more and more businesses flocking to paid social media advertising opportunities, this is one area where you’ll need to be quick on the uptake to avoid falling behind your competitors.

One of the great things about paid social media advertising campaigns is that you’re fully in control and can make them as small or as large as you desire. With fantastic, highly detailed demographic ad targeting options as standard, you can also be very precise with your ads, ensuring every penny of your budget is used wisely.

2.   Influencer collaborations

Influencers are so called because they wield a great deal of influence over their audiences, with their recommendations often weighing heavily on the purchase decisions of their followers. If you can recognise influencers within your niche that align with your app and your intended users, reach out with a request for details of collaboration opportunities. Working with influencers is seldom free but, the power of the endorsement could be just what you need to boost your app ahead of the holiday sales season.

3.   App Store ads

If you are serious about boosting downloads, consider paying for extra promotion on the App Store. App Store ads can help more users discover your app when they’re o the App Store and searching for their next download so it’s a great way to bolster your profile on precisely the platform you want downloads.

4.   Work on acquiring more reviews

Reviews are a very powerful force, with more than 9 in 10 consumers trusting online reviews as much as they do a personal recommendation received in the real world. If you make review acquisition a priority, chances are you’ll also see an uptick in downloads.